Privacy Policy

Updated as of May 22, 2023

INTRODUCTION

Welcome! Lou-Syd and/or its affiliates (collectively, “Lou-Syd” or “we,” “us,” or “our”) respects your privacy. This Privacy Policy (the “Policy”) explains the collection, use, and sharing of information from or about you, the consumer, and certain choices offered with respect to that information, in connection with your use of this website, its features, related email communications, and any other digital offerings that link to this Privacy Policy (collectively, the “Service”), regardless of how you access it (whether via personal computers, mobile devices or otherwise). Any updates or modifications to this Policy will be posted to the Service and the updated date will be indicated above. For certain aspects of the Service, there may be additional notices about information practices and choices provided to you, which you should read carefully when provided.

By accessing, using, or otherwise interacting with any part of the Service, you acknowledge you have read and understand this Policy, consent to the practices it describes, and agree to the Service’s Terms of Use, which you should review carefully as well. If you do not agree and consent, please discontinue use of the Service.

HIGHLIGHTS 

This is a short summary of some key elements of this Policy, but please review our full policy below. To see the full text, including definitions of capitalized terms, you may click on the links to each section or scroll to the end.  

WHAT MAY WE COLLECT?

We and/or our Service Providers may collect information such as the following, some of which may be considered “personal information” under law:

• Information      you provide, such as your name, email, or other contact information for      our mailing list or in direct communications to us, any user-generated      content or promotion registrations, or survey data you choose to share      with us.
• Information      collected automatically from you as you access the Service (e.g., device,      usage, approximate geolocation). This may involve the use of strictly      necessary, functional, and/or performance cookies and similar      technologies, such as those used by our Service Providers.
• Information      from other sources, such as our Service Providers, social media and other      public sources where you engage with us, our licensees and other business      partners, and affiliates.
• Third      Party Services accessed or used through the Service have their own privacy      policies and terms of use, which you should review. We do not endorse or      take responsibility for them.

HOW MAY WE USE IT?

Your information may be used for business and commercial purposes such as:

• To      communicate with you and allow you to participate in various features.
• To      provide, maintain, improve, and secure the Service and its content.
• To      understand our audience in order to create and market the best content.
• To      protect and enforce rights, and as otherwise permitted by law.

HOW MAY WE SHARE IT?

Your information may be shared, without limitation, with:

• Service      Providers for our business purposes such as marketing emails, analytics,      cloud storage, website maintenance, and security.
• Affiliates      and for corporate transactions (e.g., merger or sale).
• Law      enforcement or others to comply with law or legal process.
• Promotional      partners and/or the public if you enter promotions.
• Your consent      or as otherwise permitted by law.
• Others      in aggregated and/or deidentified manner.

YOUR CHOICES AND YOUR PRIVACY RIGHTS

You have certain choices regarding information collection and communications options explained here, including:

• You may      unsubscribe from marketing emails at any time.
• You may      be able to control certain cookies through browsers and devices, but we do      not respond to “Do Not Track” signals. 

ADDITIONAL INFORMATION

• We do      not collect information from minors, as the Service is only available to      adults age 18 and up.
• We use      reasonable security designed to help protect your information.

QUESTIONS/ CONTACT

• For      more information about our privacy practices, read the full Privacy Policy      below.
• You can      also contact us as described here if you have questions or concerns.

WHAT MAY WE COLLECT?

We and/or our vendors, consultants, agents, and other service providers acting on our behalf (collectively, “Service Providers”) collect information from and about you in connection with your use of the Service, as described below. Some of this may be considered “Personal Information” (or similar terms) as defined under applicable laws where you reside (collectively “Personal Information”). This may refer to information that identifies you, such as name, email, address, and other information traditionally referred to as “personally identifiable information” (or “PII”). It may also include information which relates to, or could reasonably be linked with, you or (in some cases) your household, but which may not identify you on its own, such as certain information regarding your devices, site usage, interests, and demographics. If information is aggregated or deidentified (in accordance with applicable law), it is no longer considered Personal Information. Certain publicly available data and other information may be excluded from Personal Information under applicable law as well.

Information You Provide.

We and/or our Service Providers may collect certain information, including Personal Information, that you choose to provide directly, such as:

• Contact      information (e.g., name, email address) you may provide if you choose to      subscribe to our marketing communications.
• Other      registration information (e.g., name, email and/or mailing address, phone,      social media handle) should you choose to participate in any contests,      sweepstakes, or other promotions we may offer (“Promotions”), or      any future opportunities to create an account to access certain features      of the Service.
• Any      contact or other information you may share should you choose to contact us      via email, mail, or other means.
• User-generated      content (e.g., photos, video, audio, written materials) and/or other      information you choose to share when entering any applicable Promotions,      participating in any other opportunities to share such content if ever      permitted through the Service, or sharing with us on social media. Please      keep in mind that such sharing may be public and you should not have any      expectations of privacy if you elect to share anything in such manner.      Please consult the Terms of Service for other conditions relating to user content and the      submission of certain materials to us.
• Certain      non-identifying information about your favourite Lou-Syd projects, viewing      habits, interests, demographics, and other information you may choose to      share should you elect to participate in optional surveys or similar      features (collectively, “Survey Data”). 

Cookies and Information Collected Automatically.

We and/or our Service Providers may use a variety of technologies that automatically or passively collect certain information about you or your device when you use the Service or certain optional features of the Service (collectively, “Usage Information”), such as:

• Device      information such as IP address, device type, client ID, type of browser      and/or operating system, browser ID, internet service provider, language      preference, and other device or browser settings.
• Usage      data related to how you use and navigate the Service such as the      pages you visit, content you access, clicks and other actions within the      Service, date, and time stamps, whether you open an email, and diagnostic,      crash, error, and other reports.
• Geolocation      information, such as approximate general location (such as your city)      estimated from your IP address.

Usage Information is primarily collected by our Service Providers and processed on an aggregated basis but may constitute Personal Information where applicable.

Technologies used when collecting information automatically may include the following customary methods, depending on the features you access on the Service and the Service Providers involved:

• Cookies,      which are small data files stored on your browser or device that may be      served by us (“first-party cookies”) or by our Service Providers      (“third-party cookies”) and may be “session” or “persistent” cookies.
• Local      storage, which similarly stores browser or device data locally and may      include so-called “flash cookies”, HTML5 local storage, or browser cache.
• Embedded      scripts, which is programming code that may be temporarily downloaded and      used by our Service Provider while you are on the Service to collect Usage      Information.
• Web      beacons are small images which may be used in emails sent by our Service      Provider to provide information on the effectiveness of our email      campaigns.
• SDKs      are blocks of code installed on the Service that may be used by our      Service Provider to collect Usage Information for aggregated reporting.

These technologies are used solely for the following types of purposes:

• “Strictly      necessary” or “essential” (e.g., essential to the functioning of the      Service).
• “Functional”      (e.g., to improve functionality, remember settings and preferences, such      as disabling a pop up).
• “Performance”      or “Analytics” (e.g., to understand general usage patterns on the      Service).
• Geolocation      cookies allow us to determine your location in order to provide you with      information you request.

The above technologies are primarily used by these Service Providers:

Google Analytics, which uses cookies and similar technologies above to collect and analyze aggregated information about use of the Service (such as what pages were viewed and for how long) and report on activities and trends. This helps us improve the user experience and determine site effectiveness. You can learn about Google’s practices by going to google.com/policies/privacy/partners, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout. We do not use Google Analytics to identify any individual users or to provide targeted advertising.

Information from Other Sources.

We may obtain information about you from other sources, such as:

• Service      Providers, such as our analytics and marketing platforms described above      or social media vendors.
• Other      Sources, such as social media platforms, third party blogs, and other      publicly available sources, such as when you post, comment, tag, or      otherwise interact with us or our content.
• Business      Partners, such as merchandising licensees who may share aggregated      analytics.

Some of this information may be treated as Personal Information we collect under certain circumstances in accordance with applicable law.

A NOTE ABOUT THIRD PARTY SERVICES

The Service may feature functionality offered by, and/or include hyperlinks to, certain Service Providers, Business Partners, and other third parties and their websites, landing pages, social media platforms, applications, portals, or other services and features owned and/or operated by them (collectively, “Third Party Services”). Should you choose to post information on a Third Party Service, it may be viewed publicly, and if it references the Service (e.g., by using a hashtag associated with us in a tweet or status update), your post may be used in connection with the Service. Further, these Third Party Services may collect or receive certain information, which may include Personal Information, about your use of the Service or the Third Party Service (as applicable), including through the use of their cookies, web beacons, and similar technologies as described generally above, direct collection from you, or otherwise. We have no control over these Third Party Services and are not responsible for them or their privacy practices. Any information collected by a Third Party Service will be governed under the terms of its own privacy policy and terms of use. We encourage you to review such policies thoroughly before disclosing any information to them. The inclusion of links to, or functionality by, Third Party Services on our Service in no way constitutes an endorsement of their content, actions, or policies.

HOW MAY WE USE IT?

We may use your information, including Personal Information, for the following types of business and commercial purposes:

• Communications: We may use your contact information and other identifiers to (a)      provide you with communications you elect to receive about us, our      projects, and any promotions, (b) respond to your requests, feedback, or      questions if you reach out to us, and (c) contact you with regard to your      use of the Service and, in our discretion, changes to the Service and/or      our policies.
• Service      Operations: We and/or our Service Providers may use your      Usage Information and other aggregated information to ensure that the      Service functions properly, to monitor and improve the operation,      delivery, and general accessibility on our Service, identify popular areas      or features, and otherwise provide, maintain, and improve the Service.
• Research: We may use information such as geolocation information from our      marketing platform, Survey Data, and publicly available social media      engagement data from Third Party Services and other sources, to help us      understand our audience generally. This facilitates our ability to develop      and produce the best content and market it effectively.
• Optional      Features: When applicable, we may use information to      enable you to participate in any future Promotions, user-generated      content, or other optional features of the Service that may be made      available. Such use in connection with Promotions may include verifying      your entry and eligibility, announcing you as the winner, providing any      prizes, and such other uses as may be disclosed in the applicable rules      governing that Promotion.
• Security,      Enforcement, Etc.: We may use information to      (a) maintain the safety and security of our Service, (b) to protect the      rights and property of Lou-Syd and others, (c) to detect, investigate, and      prevent security breaches or fraud and other illegal activities, (d) to      enforce our Terms of Use and other agreements and resolve disputes, (e) as      may be required to comply with our legal obligations, and (f) as may      otherwise be permitted by law.

We will retain any Personal Information collected as long as it is needed for the above purposes and in accordance with applicable law.

HOW MAY WE SHARE IT?

We may share the information described above with other parties as follows:

• Service      Providers: We may share information with our Service      Providers (e.g. analytics, marketing, website, cloud, and other technical      service providers, professional services firms, etc.) as needed for      business and commercial purposes such as storing data you choose to share,      providing marketing communications you opt to receive, generating      analytics information for our aggregated use, developing, hosting,      delivering, securing, and/or maintaining the Service, providing certain      functionalities or features on the Service, or other uses of information      as described above. We endeavor to limit the Personal Information we      provide to such providers to the minimum needed to deliver the service.
• Corporate      Transactions: We may share information with other third      parties in connection with corporate transactions (e.g., merger,      acquisition, sale, or financing)
• Affiliates: We may share information with our affiliated entities.
• Law      Enforcement: We may share information with law      enforcement, certain Service Providers providing investigative or other      relevant services, rights holders, or others when it is necessary for us      to comply with applicable law, legal process, or government requests, to      respond to legal claims, or to protect our rights or the property or      personal safety of Lou-Syd, its employees and contractors, licensors,      licensees, other third parties, or the public.
• Promotions: We may share with sponsors and other promotional partners if you      consent to do so when entering any Promotion, as well as with the public      in accordance with the appliable rules and applicable law (such as      winners' lists).
• Consent,      etc.: We may otherwise share information about you      with third parties for any other purpose properly disclosed to you (as may      be required pursuant to applicable law), at your consent or direction, or      as may be otherwise permitted by law.
• Aggregate/Deidentified: We may share aggregated and/or deidentified information with      distributors and other licensees, licensors, business partners, and other      third parties.

Information shared with third parties may be used as described in their respective privacy policies. Some of this information may be deemed Personal Information. Please rest assured we do not sell, trade, or license Personal Information for direct marketing purposes, and would not do so in the future without your consent in accordance with applicable law.

WHAT CHOICES AND CONTROLS DO YOU HAVE?

• Communications: You may elect to unsubscribe from promotional communications at any      time by following the instructions in any marketing email you get from us.      Please note that your opt out is limited to the email address used and      will not affect subsequent subscriptions or non-promotional      communications, such as replies to any communications from you or any      notifications we may send regarding changes to this Privacy Policy or      Terms of Service.
• Registration      Data: Should we ever offer you the opportunity to      create an account to access certain features, it may include functionality      allowing you to view, update, and/or edit the registration data you      provide.
• Cookies: You may be able to exercise certain controls through the settings      available to you through your web browser or device or certain third-party      browser extensions. If you elect to reject certain cookies, please note      that you may not be able to take full advantage of all of the features and      functions of the Service. You may also learn how to opt out of Google      Analytics using the link provided above.
• Do Not      Track: Certain web browsers may allow you to send      “Do Not Track” requests. We do not currently take actions to respond to Do      Not Track signals because there is no current industry standard concerning      what, if anything, websites should do when they receive such signals. We      continue to review new technologies and may adopt a standard if and when      one is created. More information about “Do Not Track” is available      at https://allaboutdnt.com//. 

CHILDREN/MINORS

The Service is not directed to children under eighteen (18) years of age, who are prohibited from using the Service per our Terms of Use. Accordingly, we do not knowingly collect any Personal Information from them. If you believe we may have collected any from your child on the Service, please contact us at holler@Lou-Syd.com and we will make reasonable efforts to delete it from our records, when required by law.

SECURITY

We take commercially reasonable steps to help protect your Personal Information against unauthorized access, disclosure, misuse, or loss. However, no data transmission or storage can be guaranteed to be 100% secure. Therefore, we cannot ensure or warrant the security of any information collected through the Service.

UPDATES/MODIFICATIONS

From time to time, we may change this Privacy Policy to accommodate new technologies, industry practices, regulatory requirements, or for other purposes. We will provide notice to you if these changes are material and, if required by applicable law, we will obtain your consent. Notice may be provided by posting notice of such changes on the Service, by email to you at the last email address you provided us (if any), or by other means consistent with applicable law.

CONTACT US

If you have any questions about this Privacy Policy, you may email us at holler@Lou-Syd.com. Attn: Privacy.